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We cannot resolve the sustainability challenges effectively on an individual basis. Atea Sustainability Focus brings together Swedish and Nordic IT buyers, so that we can use our combined voice to increase the global focus on sustainability in the IT industry’s supply chain. By becoming part of ASF, your company can influence the debate and become part of the solution.

ASF Report 2023 is here

Immediate and relevant measures are required to reduce the climate impact from IT, and it’s urgent to move from words to concrete emission reductions throughout the value chain.

These are the messages from the Nordic IT buyers who, in this year's ASF report, demand climate responsibility – from the IT industry but also from themselves. 

This means: 

  • Making real progress and demonstrating it 
  • Focus on the measures with the greatest impact 
  • Access to robust data and fighting greenwashing 
  • Procurement requirements that are aligned with necessary emission reductions 


Fors vatten

Be a leader for change!

We are a group of engaged IT buyers who want to create positive change in the IT industry. We believe the way to do it is to unite behind a set of sustainability principles that already guide our own organizations, and apply them to the IT that we buy. Quite simply, take leadership, use our buying power, and let sustainability guide our decisions.

It’s more than walking the talk. It’s about creating a march. 

Leadership for change

Sustainability is all about the power of together.

About Atea Sustainability Focus

Atea Sustainability Focus (ASF) is a network of Nordic IT buyers that gives them a combined voice to contribute to increasing the global IT industry’s sustainability. Since the global IT industry considers Nordic buyers to be among the most progressive and ambitious when it comes to sustainability, this is an opportunity to use your influence to accelerate the sustainability work of the industry.

As part of ASF, an Advisory Board has also been established that on an annual basis considers, selects and provides a number of concrete Nordic recommendations from the Nordic IT buyers directly to the management of Responsible Business Alliance (RBA) that, with 140 members, 6 million employees and thousands of subsuppliers, is the world’s leading coalition for sustainability in the IT industry.

By you, for you

The foundation of Atea Sustainability Focus is the annual dialogue with Nordic IT buyers. The purpose is to identify the most pressing sustainability issues for the industry, but also to increase the understanding of how sustainability is prioritized in procurement of IT. 

Only a third sets "tough" sustainability requirements

In the 2022 survey, the typical respondent was an IT decision-maker from a large organization. This is important as it suggests that those who responded are people with potentially great influence. 12 and 9 percent of those who responded work with sustainability or purchasing.

On a scale 1 to 5, the average prioritization of sustainability is 3.8. Yet only a third set advanced sustainability requirements with award criteria and contract clauses. 

Respondents say that implementing a strategy for sustainable IT is the most important thing they can do to contribute to more sustainable IT. 33 percent say they already have one in place today. Quite interesting is that respondents don’t seem to value reused equipment and product as a service as a contribution to more sustainable IT; however all of that can be included in a strategy.

The obstacles to being able to prioritize sustainability that the respondents point out are the same as in previous years: It is difficult to get information about and compare sustainability performance in different solutions, difficult to measure the effects of the efforts made, and respondents lack of time and resources to follow up the requirements. The last one is in particular true for public organizations. Among private companies it is more common to not set sustainability requirements at all. 

What happens now?

The results from the part of the survey that addresses what Nordic IT buyers want to see from the industry are now being processed by our Advisory Board  and will be presented in the upcoming ASF report. The report will be launched at our major sustainability event, Atea Sustainability Forum, on March 21.

Be the right kind of influencer!

Register your interest in the form and you will receive an invitation to next year's major sustainability event, Atea Sustainability Forum, and the opportunity to participate in the survey to voice your opinion on how the IT industry can become more sustainable.

Members of the ASF Advisory Board

Maria Faergemann Eg
Sustainable procurement manager, Nordea

Josefin Levander
Sustainable IT, City of Malmö

Cristian Brolin
CDO, Södra Skogsägarna

Monica Bhattacharya,
IT project manager, Northvolt


Annika Ramsköld
Head of Sustainability, Vattenfall

Ylva Svedenmark
Sustainability Strategist, Adda

Thomas Briggman
Sustainability leader, Ikea

Tom-Kenneth Fossheim,
Global IT Director, StormGeo

ASF Advisory Board members 2019

Members of the ASF Advisory Board

What is the process?

ASF process

Download the Atea Sustainability Focus reports

Recommendations to the inudstry:

These are the messages from the Nordic IT buyers who, in this year's ASF report, demand climate responsibility – from the IT industry but also from themselves. 

This means: 

  • Making real progress and demonstrating it 
  • Focus on the measures with the greatest impact 
  • Access to robust data and fighting greenwashing 
  • Procurement requirements that are aligned with necessary emission reductions 

ASF Report 2022

Recommendations for the industry:

Using IT products longer is the best thing we can do for the climate and the environment. There is a lot we can do to better retain the value of the products we produce, and we can do it today!

  • The industry needs to develop standards for product lifespan
  • Manufacturers need to work with buyers to find sustainable consumption models
  • IT buyers need to develop internal policies that push for extended product life

Q&A about Atea Sustainability Focus


The whole world is looking at the Nordic region's work on sustainability within IT. Nowhere else does consumers and purchasing organizations place equally high demands on environmental and social sustainability linked to IT. However, with success comes responsibility. We want to spread the Nordic way of working with the issues to the entire global IT industry. This will speed up and facilitate work while at the same time achieving a clear global focus on sustainability issues. As the Nordic region's largest independent retailer, Atea has both the muscles, trust and business contacts required to quickly gather information about sustainability issues.


Every year, Atea invites all Nordic IT departments to respond to a survey regarding which areas that are most important for them right now related to sustainability. The answers are then compiled by the Atea Sustainability Focus Advisory Board, a council consisting of representatives from Nordic companies and organizations in the forefront of sustainability and digitization. The ASF Advisory Board  formulates a report that is handed over to the global IT industry's co-operation body on sustainability issues, the Responsible Business Allinace, and other stakeholders once a year. The report contains recommendations on which steps that are reasonable to expect the IT industry, individual brands as well as IT buyers to undertake.


The target audience for the survey is IT, purchasing and sustainability employees at companies and organizations across the Nordic region. The recipient of the report is primarily the global IT industry cooperative in sustainability issues, the Responsible Business Alliance, but also individual brands and IT buyers.

The goal?

The goal is to help the global IT industry and its value chain to focus its efforts and thus accelerate the pace of transformation to a better world. This is achieved through providing the industry with important business intelligence based on Nordic sustainability efforts.

The Atea Sustainability Focus - Advisory Board - consists of independent representatives from leading companies and organizations within sustainability, purchasing and IT in the Nordic region. 

What is the Responsible Business Alliance?

The Responsible Business Alliance (RBA) is an industry organization that is working to raise the ethics of the IT industry and make its players more socially and environmentally responsible. It was founded by eight leading IT manufacturers and is now the largest organization of its like with members from all stages of the supply chain. In 2016, Atea applied for membership of the organization, which was granted.

What's the RBA's view on the initiative?

The RBA embraces the opportunity to gain significant input from the region in the world that the whole world is watching and following in sustainability issues. With input from the Nordic market, its members are given the opportunity to pursue development efforts in sustainability issues with a whole new approach and at a faster pace than before, with better results as a result thus.