We are a group of engaged IT buyers who want to create positive change in the IT industry. We believe the way to do it is to unite behind a set of sustainability principles that already guide our own organizations, and apply them to the IT that we buy. Quite simply, take leadership, use our buying power, and let sustainability guide our decisions.
It’s more than walking the talk. It’s about creating a march.Join us!
Atea Sustainability Focus (ASF) is a network of Nordic IT buyers that gives them a combined voice to contribute to increasing the global IT industry’s sustainability. Since the global IT industry considers Nordic buyers to be among the most progressive and ambitious when it comes to sustainability, this is an opportunity to use your influence to accelerate the sustainability work of the industry.
As part of ASF, an Advisory Board has also been established that on an annual basis considers, selects and provides a number of concrete Nordic recommendations from the Nordic IT buyers directly to the management of Responsible Business Alliance (RBA) that, with 140 members, 6 million employees and thousands of subsuppliers, is the world’s leading coalition for sustainability in the IT industry.
The foundation of Atea Sustainability Focus is the annual dialogue with Nordic IT buyers. The purpose is to identify the most pressing sustainability issues for the industry, but also to create an understanding of what we can do together to pave the way for more sustainable IT.
In the 2021 survey, the typical respondent was an IT decision-maker from a large organization. This is important as it suggests that those who responded are people with potentially great influence. 11 and 12 percent of those who responded work with sustainability or purchasing.
A majority (57 percent) prioritize sustainability when purchasing IT equipment. Yet only a third set advanced sustainability requirements with award criteria and contract clauses. When asked what the most important thing you can do as an IT-buying organization, “strengthen the process around the sustainability requirements” comes in second place.
At the very top, just like last year, we find “set a strategy for sustainable IT” (23%). 25 percent say they already have one in place today. Quite interesting is that respondents don’t seem to value reused equipment and product as a service as a contribution to more sustainable IT; however all of that can be included in a strategy.
Maria Faergemann Eg
Sustainable procurement manager, Nordea
IT sustainability manager, H&M
Sustainable IT, City of Malmö
CIO, City of Uppsala
CDO, Södra Skogsägarna
IT Service Manager, Northvolt
Head of Sustainability, Vattenfall
Head of Sustainability, Adda
Sustainability leader, Ikea
Supplier Manager, Tetra Pak
Master Researcher Sustainability, Ericsson
CTO, Elmera Group
Members of the ASF Advisory Board
Introduction to the report for 2022
Recommendations for the industry:
Using IT products longer is the best thing we can do for the climate and the environment. There is a lot we can do to better retain the value of the products we produce, and we can do it today!
Introduction to the report 2021
Recommendations to the inudstry:We have to pick up the pace! Let us jointly produce a roadmap for a circular and climate-neutral IT industry with the purpose of:
The whole world is looking at the Nordic region's work on sustainability within IT. Nowhere else does consumers and purchasing organizations place equally high demands on environmental and social sustainability linked to IT. However, with success comes responsibility. We want to spread the Nordic way of working with the issues to the entire global IT industry. This will speed up and facilitate work while at the same time achieving a clear global focus on sustainability issues. As the Nordic region's largest independent retailer, Atea has both the muscles, trust and business contacts required to quickly gather information about sustainability issues.
Every year, Atea invites all Nordic IT departments to respond to a survey regarding which areas that are most important for them right now related to sustainability. The answers are then compiled by the Atea Sustainability Focus Advisory Board, a council consisting of representatives from Nordic companies and organizations in the forefront of sustainability and digitization. The ASF Advisory Board formulates a report that is handed over to the global IT industry's co-operation body on sustainability issues, the Responsible Business Allinace, and other stakeholders once a year. The report contains recommendations on which steps that are reasonable to expect the IT industry, individual brands as well as IT buyers to undertake.
The target audience for the survey is IT, purchasing and sustainability employees at companies and organizations across the Nordic region. The recipient of the report is primarily the global IT industry cooperative in sustainability issues, the Responsible Business Alliance, but also individual brands and IT buyers.
The goal is to help the global IT industry and its value chain to focus its efforts and thus accelerate the pace of transformation to a better world. This is achieved through providing the industry with important business intelligence based on Nordic sustainability efforts.
The Atea Sustainability Focus - Advisory Board - consists of independent representatives from leading companies and organizations within sustainability, purchasing and IT in the Nordic region.
What is the Responsible Business Alliance?
The Responsible Business Alliance (RBA) is an industry organization that is working to raise the ethics of the IT industry and make its players more socially and environmentally responsible. It was founded by eight leading IT manufacturers and is now the largest organization of its like with members from all stages of the supply chain. In 2016, Atea applied for membership of the organization, which was granted.
What's the RBA's view on the initiative?
The RBA embraces the opportunity to gain significant input from the region in the world that the whole world is watching and following in sustainability issues. With input from the Nordic market, its members are given the opportunity to pursue development efforts in sustainability issues with a whole new approach and at a faster pace than before, with better results as a result thus.