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Atea Sustainability Focus

We cannot resolve the sustainability challenges effectively on an individual basis. Atea Sustainability Focus brings together Swedish and Nordic IT buyers, so that we can use our combined voice to increase the global focus on sustainability in the IT industry’s supply chain. By becoming part of ASF, your company can influence the debate and become part of the solution.

Be a leader for change!

We are a group of engaged IT buyers who want to create positive change in the IT industry. We believe the way to do it is to unite behind a set of sustainability principles that already guide our own organizations, and apply them to the IT that we buy. Quite simply, take leadership, use our buying power, and let sustainability guide our decisions.

It’s more than walking the talk. It’s about creating a march. 

Join us!

Sustainability is all about the power of together.

By you, for you

The foundation of Atea Sustainability Focus is the annual dialogue with Nordic IT buyers. The purpose is to identify the most pressing sustainability issues for the industry, but also to create an understanding of what we can do together to pave the way for more sustainable IT. 

Only a third part sets "tough" sustainability requirements

In the 2021 survey, the typical respondent was an IT decision-maker from a large organization. This is important as it suggests that those who responded are people with potentially great influence. 11 and 12 percent of those who responded work with sustainability or purchasing.

A majority (57 percent) prioritize sustainability when purchasing IT equipment. Yet only a third set advanced sustainability requirements with award criteria and contract clauses. When asked what the most important thing you can do as an IT-buying organization, “strengthen the process around the sustainability requirements” comes in second place.

At the very top, just like last year, we find “set a strategy for sustainable IT” (23%). 25 percent say they already have one in place today. Quite interesting is that respondents don’t seem to value reused equipment and product as a service as a contribution to more sustainable IT; however all of that can be included in a strategy.

The obstacles to being able to prioritize sustainability that the respondents point out are the same as in previous years, but this year more respondents find it difficult to get information about and compare sustainability performance in different solutions (32%). The other most common obstacles are difficulty to measure the effects of the efforts made (31%) and lack of time and resources to follow up the requirements (26%).

What happens now?

The results from the part of the survey that addresses what Nordic IT buyers want to see from the industry are now being processed by our Advisory Board  and will be presented in the upcoming ASF report. The report will be launched at next year's major sustainability event, ASF Forum, on March 24.

Be the right kind of influencer!

Register your interest in the form and you will receive an invitation to next year's major sustainability event, ASF Forum, and the opportunity to participate in the survey to voice your opinion on how the IT industry can become more sustainable.

About Atea Sustainability Focus

Atea Sustainability Focus (ASF) is a network of Nordic IT buyers that gives them a combined voice to contribute to increasing the global IT industry’s sustainability. Since the global IT industry considers Nordic buyers to be among the most progressive and ambitious when it comes to sustainability, this is an opportunity to use your influence to accelerate the sustainability work of the industry.

As part of ASF, an Advisory Board has also been established that on an annual basis considers, selects and provides a number of concrete Nordic recommendations from the Nordic IT buyers directly to the management of Responsible Business Alliance (RBA) that, with 140 members, 6 million employees and thousands of subsuppliers, is the world’s leading coalition for sustainability in the IT industry.

Members of the ASF Advisory Board

Maria Faergemann Eg
Sustainable procurement manager, Nordea

Erik Nilsson
IT sustainability manager, H&M

Josefin Levander
Sustainable IT, City of Uppsala

Anna Törnqvist
CIO, City of Uppsala

Eva Listi
CIO, Systembolaget



Annika Ramsköld
Head of Sustainability, Vattenfall

Peter Nohrstedt
Head of Sustainability, Adda

Thomas Briggman
Sustainability leader, Ikea

Per-Ola Ostréus
Director IT supplier management, Tetra Pak

Pernilla Bergmark
Master Researcher Sustainability, Ericsson

Tom-Kenneth Fossheim,
CTO, Fjordkraft


ASF Advisory Board members 2019

Members of the ASF Advisory Board

What is the process?

Download the Atea Sustainability Focus reports

ASF rapporten 2021

Introduction to the report 2021

Recommendations to the inudstry:We have to pick up the pace! Let us jointly produce a roadmap for a circular and climate-neutral IT industry with the purpose of:

  • identifying circular business models
  • communicating transparently about the industry's progress and buyers’ demands
  • defining the most important sustainability requirements from an impact perspective


ASF Report 2020

Introduction to the report 2020

Recommendations to the industry:

Close the material loops to minimize extraction of raw materials and waste. This is a step that the industry can take right now and an area where there are good opportunities to collaborate.

  • Identify which materials are most important to close the loop on
  • Create efficient systems for material recycling
  • Tell IT buyers how they can contribute to the transition to a circular and climate-neutral IT industry

ASF Report 2019 - download it here

Introduction to the report for 2019

Recommendations for the industry:

  • Achieving a certification standard for the circular economy.
  • Circularity must already be considered in the design phase, for example by using recycled material, or making products easier to upgrade and repair.
  • One cord only! The industry should work for a common standard for accessories and components.


ASF Report 2018 - download it here

Introduction to the report for 2018

Recommendations for the industry:

Focus on transparent reporting and information concerning products’ sustainability, in order to establish a strong basis for monitoring the impact of initiatives, so as to achieve future sustainability goals.

  • Common guidelines for what the industry is to report in relation to their supply chain, in addition to tier-one suppliers, concerning sustainability across indicators.
  • Shared KPIs covering various environmental, social and governance aspects. Both positive and negative impacts must be reported.

Q&A about Atea Sustainability Focus


Right now, the whole world is looking at Sweden and the Nordic region's work on sustainability within IT. Nowhere else does consumers and purchasing organizations place equally high demands on environmental and social sustainability linked to IT. However, with success comes responsibility. We want to spread the Swedish and Nordic way of working with the issues to the entire global IT industry. This will speed up and facilitate work while at the same time achieving a clear global focus on sustainability issues. As the Nordic region's largest independent retailer, Atea has both the muscles, trust and business contacts required to quickly gather information about sustainability issues.


At the beginning of this summer, Atea invites all Nordic IT departments to respond to a consumer survey regarding which areas that are most important for them right now related to sustainability. The answers are then compiled by the Atea Sustainability Focus Advisory Board, a council consisting of representatives from Nordic companies and organizations in the forefront of sustainability and digitization. The ASF Advisory Board then formulates a report that is handed over to the global IT industry's co-operation body on sustainability issues, the Electronic Industry Citizenship Coalition (EICC) and other stakeholders once a year. The report will also contain recommendations on which steps that are reasonable to expect the IT industry to undertake.


The target audience for the survey is IT, purchasing and sustainability employees at companies and organizations across the Nordic region. The recipient of the report is primarily the Global IT Industry Cooperative in Sustainability Issues, the Electronic Industry Citizenship Coalition (EICC), but other bodies dealing with sustainability issues are welcome to take note of the content of the report.

The goal?

The goal is to help the global IT industry to focus its efforts and thus increase the pace of efforts to create a better world. This is achieved through EICC, giving its members the right processes and decision making for the continued sustainability work based on Nordic sustainability efforts. We also hope that we can inspire other industries to work in a similar way and follow in our footstep.The Advisory Board

The Atea Sustainability Focus - Advisory Board - will consist of independent representatives from leading companies and organizations within sustainability and IT in the Nordic region. Examples of companies that are represented; H & M and Alfa Laval.

What happens next?

The report will be handed over to EICC at the beginning of next year and will help create a focus thru new processes that its members can implement. The purpose is to meet market needs and tomorrow's requirements for sustainability in procurement. This way, we create an ecosystem throughout the global IT industry's sustainability work, which contributes to positive developments ahead.

What happens in Almedalen 2017?

Atea will host a new international sustainability conference in the context of Almedalen – the largest annual meeting place for politicians, business and civil society in Sweden – called Atea Sustainability Forum. The Forum´s premiere on July 6th and marks the start of the process of producing the report. During two days, a seminar with panel debates and keynote speakers, with international experts from companies such as Tesla, Dell EMC, H & M, TCO development and EICC on the speaker list. The conference aims to offer sustainability professionals a chance to exchange experiences, reflect on the challenges they face and a possibility to meet the industry's leading representatives from around the world. In the evening of July 6th, a large sustainability mingle will be held at “Kallis” in Visby to celebrate the end of day one. On Friday, July 7th sustainability seminars will be held with workshops to provide a good basis for the report writing during the fall. What’s Atea view on sustainability / sustainable consumption / justice issues?

We are building Sweden and the Nordic countries with IT. Our innovative solutions help society to move in a more sustainable direction at the same time increase productivity and efficiency in both the public and private sectors. At the same time, our business has an impact on our world and it is important for both ourselves and our customers that we take responsibility for this. A sustainability perspective, therefore, should affect all the decisions we make and the activities we conduct, along the entire chain in terms of responsible purchasing, business ethics, environmental considerations and personnel issues.

What is EICC?

The Electronic Industry Citizenship Coalition is an industry organization that have been working to raise the ethics of the IT industry and make its players more socially and environmentally responsible for the last 12 years. EICC was founded by eight leading IT manufacturers and now has more than 110 members from all stages of the supply chain. Together, member companies employ approximately 6 million employees. In 2016, Atea applied for membership of the organization, which was granted.

When will, the report be delivered to the EICC?

January 2018.

Whats EICCs view on the initiative?

The EICC embraces the opportunity to gain significant input from the region in the world that the whole world is watching and following in sustainability issues. With input from the Nordic market, its members are given the opportunity to pursue development efforts in sustainability issues with a whole new approach and at a faster pace than before, with better results as a result thus.

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