Speakers at ASF Forum 2020 Digital Edition

David S. Lear

Vice President Corporate Sustainability, Dell Inc.

David Lear serves as the Vice President of Dell’s sustainability programs and works to create long-term stakeholder value and opportunities by integrating economic, social, and environmental responsibility into Dell’s core business strategies. His team engages key stakeholders including customers, NGOs, regulators, industry groups, and agencies to collaborate on global policy and standards development. David joined Dell in 2006.

Anna Gedda

Head of Sustainability, H&M Group

Anna Gedda was appointed Head of Sustainability at H&M group in January 2015. At this point, she also became a member of the company’s executive management team. 

In her role, Anna Gedda is responsible to drive and implement sustainability throughout the H&M group together with a global team of more than 250 people. Since the start in her role, Anna has lead the work to set a new long-term sustainability strategy for the H&M group with the vision to lead the change towards a circular and renewable fashion industry, while being a fair and equal company.  This includes, for example, the goals to only use recycled or other sustainably sourced materials by 2030 and to become climate positive throughout the value chain by 2040. The strategy also covers the work to ensure that everyone in the company’s global supply chain has access to a fair job, including both support of a well-functioning workplace relationship at garment factories and safety and well-being of garment workers, as well as fair living wages.

ASF Advisory Board

Members of ASF Advisory Board

The ASF Advisory Board consists of experts within IT, sustainability and procurement from leading Nordic companies and public organizations, such as Ikea, Vestas, Malmö City, Alfa Laval and Tetra Pak. They are an integral part of the Atea Sustainability Focus as they formulate the recommendations to the industry. During ASF Forum they will attend roundtable discussions and discuss the coming ASF report on stage.

Christopher Wellise

VP & Chief Sustainability Officer, HPE

Christopher directs a global team at Hewlett Packard Enterprise (HPE) that is focused on solving social and environmental challenges in collaboration with non-profit organizations, governments, customers and partners. In this role, Christopher guides the development and management of strategic programs to ensure the full integration of corporate responsibility into the company’s business strategy.

Christopher is passionate about drawing upon his experience in business and science/ engineering to analyze how organizations innovate, develop and market products; consume energy and natural resources; and produce waste streams, to find ways to bring businesses closer to economic, social and environmental sustainability. 

Wendy Phippen

Director of Environmental Compliance and Sustainability, Microsoft

Wendy Phippen is Director of Environmental Compliance and Sustainability at Microsoft. She leads a team of environmental professionals focused on driving towards more sustainable products and packaging, ensuring hardware and packaging conforms to global environmental regulations. She is leading the decarbonization of the hardware portfolio for Microsoft. Over the past 20 years, she has managed or worked within environmental teams dedicated improving corporate and product sustainability. Wendy believes impactful change requires more than just a single voice championing for change, it requires broad cross-industry collaboration to define disruptive solutions.

Deborah Albers

Responsible Business Alliance

Before joining the RBA, Deborah Albers was the principal social strategist in corporate responsibility at Dell Inc., leading the work on social responsibility and stakeholder engagement. She was responsible for the long-term strategy and risk associated with responsible sourcing, global regulation and industry engagement on social issues. Deborah previously led the Dell On-Call organization globally, helping customers solve complex software issues. She was with Dell for 16 years.

Katie Schindall


Katie Schindall leads Cisco’s circular economy program, which includes operations, product design and lifecycle management, and the application of technology to help our customers reach their own circular economy goals. Previously, she was the head of product sustainability at New Balance; led supply chain sustainability strategy at Dell; and ran EMC’s Supply Chain Social & Environmental Responsibility (SER) and eWaste programs. She has an MBA and a Master of Environmental Management from Yale University.

Adam Schafer

Director of supply chain sustainability, Intel

Adam Schafer is the Director of Supply Chain Sustainability within Intel's Global Supply Chain organization, responsible for Supply Chain ESG and Chemical Compliance. Within this role, Adam oversees Intel’s Supply Line Sustainability, Code of Conduct, Human Rights/ Labor policies, Chemical Regulations and Policy, Green material selections, the company’s “Conflict Free" minerals program, & Supply Chain Diversity and Inclusion programs.


Madeleine Bergrahm

Sustainability Manager Nordics & EU Public Procurement, HP

Circular use of IT is better for the environment – scientific study proves it!
Madeleine Bergrahm, Nordic Sustainability Manager at HP, will share insights from a life cycle study comparing contractual with transactional purchase and use of computers.
You will be provided with arguments to move your organization towards sustainable IT.


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